Monday, 24 March 2014

Visual Storytelling- Teaser Ads

For the Visual Storytelling module one of the task we had to create some Teaser Ads, below are the notes we were given before we started. 


"Take the concepts you have created for the Excelsior brief in 'Character and Environment Design'.
Develop ideas and images for a 'teaser campagne' to run for three weeks designed to promote the game/film/animation.
These will be half page ads either landscape of portrait.
The first ad should be intriguing - designed to get the attention of the public but not give very much away.
The second should have more content but still leave the viewer with questions.
The third is the 'pay off' with an image that gives a clear impression of the game/film/animation


Things to remember:
The images should be a set. When somebody sees the second image in the series they should know instantly that it relates to the first.
Know who your intended audience is and make your design appropriate.
Do your research - I've decided that you can find your own examples rather than me doing it for you."

Below are my first sketches for my teaser ads, I tried to stick to rough, quick sketches to get my ideas down quickly. 

Below are the designs that I liked and took further with development or drawing them out neater so it was easier to get feedback on them. 




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