"Take the concepts you have created for the Excelsior brief in 'Character and Environment Design'.
Develop ideas and images for a 'teaser campagne' to run for three weeks designed to promote the game/film/animation.
These will be half page ads either landscape of portrait.
The first ad should be intriguing - designed to get the attention of the public but not give very much away.
The second should have more content but still leave the viewer with questions.
The third is the 'pay off' with an image that gives a clear impression of the game/film/animation
Things to remember:
The images should be a set. When somebody sees the second image in the series they should know instantly that it relates to the first.
Know who your intended audience is and make your design appropriate.
Do your research - I've decided that you can find your own examples rather than me doing it for you."
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